Cookie policy

Update date: [07.10.2025]

Cookies and other tracking technologies may be used in various ways when you use our website – for example, to ensure the functionality of the website, to analyse traffic or for advertising purposes.

These technologies are used either directly by us or by our business partners, including third-party providers and advertisers with whom we collaborate.

The terms defined in capital letters in the General Terms and Conditions of Sale, which can be viewed at https://premium-chronic.com/terms-of-sale/, and in the Privacy Policy at https://premium-chronic.com/privacy-policies/, apply accordingly to this Cookie Policy.

Article 1: Description of cookies

A cookie is a piece of text information that a website sends to the cookie file of your browser on your computer’s hard drive so that the website can remember you. Cookies can help a website organise content more quickly and in a more targeted manner according to your interests. Some cookies also enable us to reconstruct and reproduce user sessions on our website. Most websites use cookies.

A cookie usually contains the name of the domain from which the cookie originates, the ‘lifetime’ of the cookie, and a value that is usually a randomly generated unique number.

Some cookies are essential for the use of the website or for the provision of the services you have subscribed to or the services we provide on the basis of concluded contracts. In these cases, they are automatically stored on your device.

Other cookies are used to provide you with an optimal user experience when visiting our website. They also help us to continuously improve our website, for example by optimising and personalising the content or functions displayed on the website.

Article 2: Purpose of cookie collection

In order to use our website to its full extent, your computer, tablet or mobile phone must accept cookies. We use cookies to provide you with an optimal user experience. For example, we use cookies in the following cases:

– to enable progress in the purchasing process and ensure that you have a seamless experience on our website;

– to obtain information that helps us understand which content is interesting to you and which is less so. This enables us to offer you more personalised features and more relevant information on future visits;

– to store data such as details of your last order or your last product search, so that subsequent searches are faster and the website can be better tailored to your preferences; and

– to analyse the effectiveness of our marketing communications and usage behaviour on our website.

Article 3: Type of personal data processed by cookies

The types of information we collect through cookies include IP address, device ID, pages visited, browser type, browser version, navigation information, device, operating system, screen resolution, referrer type, entry point, pages visited, clicks on the website, internet service provider, timestamps, response to marketing communications, URL of the referring page, date and time of access to the website, location of website visit, geolocation data, time spent on the website, language settings and preferences, and any other features or activities used on the website.

 

Article 4: Types of cookies used

We use cookies to enable efficient navigation and to perform certain functions. Detailed information on all cookies can be found under the individual consent categories below.

Cookies categorised as ‘necessary’ are stored in your browser as they are essential for the basic functions of the website.

We also use third-party cookies that help us analyse your use of this website, remember your preferences and show you relevant content and advertising. These cookies are only stored in your browser with your prior consent.

You can enable or disable some or all of these cookies, but disabling some cookies may affect your browsing experience.

Necessary (Always active)

Necessary cookies are required to enable the basic functions of this website, such as providing a secure login or customising your consent preferences. These cookies do not store any personal data.

Functional

Functional cookies help perform certain functions, such as sharing website content on social media platforms, collecting feedback, and other third-party features.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies provide information on key metrics such as visitor numbers, bounce rate, traffic source, etc.

Performance

Performance cookies are used to understand and analyse the website’s key performance indicators, which helps to provide visitors with a better user experience.

Advertising

Advertising cookies are used to show visitors personalised advertising based on the pages they have previously visited and to analyse the effectiveness of advertising campaigns.

 

Article 5: Restriction of cookies and consent

You have the option to accept or reject cookies by adjusting your browser settings. Please note, however, that not all interactive features of our website may be available if cookies are disabled.

Our website also provides detailed information on how cookies can be managed in different web browsers.

Article 6: Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. (‘Google’). Google Analytics uses cookies to analyse how visitors use the website. The information generated by cookies about your use of the website (including your IP address) is transmitted to Google and stored on servers outside Switzerland.

Google uses this personal data to evaluate your use of the website, compile reports on website activity for website operators and provide other services related to website and internet usage. Google may also transfer this data to third parties where required to do so by law, or where such third parties process the data on Google’s behalf, including the operator of this website. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Article 7: Contact

If you have any questions or comments about this cookie policy, or if you wish to lodge a complaint regarding our compliance with applicable data protection laws, you can contact us using the contact form or write to us at the following email address: contact@premium-chronic.com

We will review all enquiries in accordance with this cookie policy and respond accordingly.

Article 8: Modifications

The laws, regulations, and case law relating to data protection are constantly changing. We therefore reserve the right to amend this policy from time to time.